$15 sneaker - culture hacking

613D 1
Knicks point guard Stephon Marbury is awesome, he's turning down endorsement deals and bring a $15 basketball shoe to market. I've always wondered why basketball shoes were so expensive, the answer is - because they can be. It's an interesting culture hack, and parents/kids who can't afford $150+ for pricey shoes can still hit the court - It's like the $100 laptop for hoops.

More:
Parents stand up and cheer as a $15 sneaker enters the game - Los Angeles Times - [via] Link.

Related:

  • LeBron James vs. Stephon Marbury: The $150 Shoe vs. the $15 Shoe - Link.
  • USA : Stephon Marbury & Steve & Barry's expand Starbury Collection - Link.
  • LeBron suggests that for him, high standards put Nike over Starburys - Link.

Posted by Phillip Torrone | Apr 4, 2007 05:28 AM
Sports | Permalink | Comments (1) Bookmark and Share

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Posted by: rleaf on April 5, 2007 at 2:37 PM

This movement will need a few other stars to jump on so that peer teasing and scolding gets diffused.


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